Short sale marketing

Real estate agents market homes for sale in a number of ways. But what about a short sale? Is the marketing of a listing subject to a short sale different than the marketing efforts given to a regular listing?

The answer should be no.

The fact that the listing is being offered for sale subject to a short sale should not change the way the agent markets the home. With the seller's permission, information about the homes being sold as a short sale might be included in the marketing efforts but the rest of the marketing efforts should be the same. An agent will use a variety of marketing efforts including:

• taking full advantage of the MLS comment fields to describe the best features and amenities the home has to offer.
• advertising the home online including the agent's website, blogs and third party listing sites.

Anything less than fully marketing the home is in my opinion is doing the seller a disservice.

Marketing your short sale

If you would like to discuss how we might be able to help you sell your home and want additional details about our marketing plan, give us a call. 407-304-0255