Realtor website

Over 80% of home buyers begin looking for their home online. Not the newspaper, not TV, not radio and not the phone book. The internet is now the go to source when a buyer is ready to buy. How can you be sure the agent you are thinking about hiring to sell your home is capable of putting your home where these buyers are looking?

Before listing your home with a real estate agent, take a closer look at their web site. Just like buying a car, look under the hood before making the purchase or in this case, signing a listing contract. Assuming that they have a web site of their own along with their company's site, the following are a few suggestions to look for before hiring them.

What is it about? Are you able to tell at a glance if the agent’s site is about buying and selling homes? Unfortunately, the majority of real estate agents sites read like a personal resume. While you are interested in hiring a successful agent, any buyer online who might be looking to buy your home, is only looking for home buying information. Agents sites that scream “me, me, me” give a strong indication that that particular agent is not net savvy and would not be able to offer your home the exposure needed to reach the approximately 80% of the buying population looking online first for their next home.

Does the site offer the goods? Can a prospective buyer search for your home from several different pages and links from the comfort of their home or office? A real estate site without home inventory for sale readily available for buyers to see is like a balloon without air. Not very useful. Make sure that the site has a search MLS feature and/or multiple pages of homes for sale in the area.

Is anyone seeing it? Too often agents purchase web sites and then quickly lose interest. In order for any site to be relevant it needs attention. Fresh content, articles and resources should be added on a regular basis. The site should be optimized so that no matter what search engine you use, your home can be found.

Today’s real estate market requires the successful agent to have a strong online presence. They should know which online sites draw traffic that will gain your home the greatest amount of exposure and see to it that your home is listed on as many of these sites as possible.

Make sure before you entrust the sell of your home to any Realtor, you take a look at the agent and Company web site before signing a listing contract. Call us to discuss in detail our extensive internet marketing campaign designed to help sell your home.

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